Keep Smiling is a two-part narrative film which delves into what lies behind the professional smile of Hui Ling, a CPF Board’s Customer Service Executive (CSE) – the pain, the tears, the untold stories – as she struggles with the mounting demands of work and her personal life. Conceptualised and co-produced by CPF Board. Written by Ler Jiyuan and Weiqi Chuah. Keep Smiling celebrates the contributions of customer service officers and is in support of International Caregiver Appreciation Day 2023. The characters and names used are fictitious. Any similarity thereto or the history of any person are entirely incidental and coincidental. *Warning: Some viewers may find the following content disturbing. Viewer discretion is advised.

Keep Smiling is a two-part narrative film which delves into what lies behind the professional smile of Hui Ling, a CPF Board’s Customer Service Executive (CSE) – the pain, the tears, the untold stories – as she struggles with the mounting demands of work and her personal life. Conceptualised and co-produced by CPF Board. Written by Ler Jiyuan and Weiqi Chuah. Watch Part 2 now to find out more! Keep Smiling celebrates the contributions of customer service officers and is in support of International Caregiver Appreciation Day 2023. The characters and names used are fictitious. Any similarity thereto or the history of any person are entirely incidental and coincidental. *Warning: Some viewers may find the following content disturbing. Viewer discretion is advised.

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